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Why we founded Family Playbook -

The idea of Family Playbook began as our CEO Peter Brand was dealing with the loss of his mother. The grief of losing a loved one is profound, but his was compounded by the chaos of trying to track down which bank(s) she used, where she kept her Trust, what property she owned, who to reach out to and when bills needed to be paid.


By structuring a platform to walk you through the questions you should consider in securing your legacy and sharing your wishes, we considered security, simplicity and sharability as foundational.


Here's a clip of Peter on the Land MBA podcast discussing why and how we launched Family Playbook.



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